Canadian Pickup Truck Sales Data for 2024

作者campersupplier

Based on the full-year 2024 sales results from the Canadian automotive market, here is a summary of the pickup truck sales performance.

Overall Market Context:

  • Total New Vehicle Market: In 2024, the Canadian new light-vehicle market reached approximately 1.76 million units.
  • Light Truck Dominance: The “Light Truck” category, which includes Pickup Trucks, SUVs, and Vans, continued to dominate the market, accounting for a record 87% of all new vehicles sold.
  • Population Note: As referenced, Canada’s population is approximately 41 million people.

Pickup Truck Sales Data:

The pickup truck segment is the largest and most competitive within the light truck category. The following table lists the sales figures for the top-selling pickup models in Canada for the 2024 calendar year.

Top-Selling Pickup Trucks in Canada (2024 Model Year Sales)

Model2024 Sales (Units)Segment
Ford F-Series119,183Full-Size Pickup
Ram Pickup78,085Full-Size Pickup
GM Sierra56,631Full-Size Pickup
GM Silverado42,397Full-Size Pickup
Toyota RAV439,762SUV (Included for market context)
Toyota Tacoma17,246Mid-Size Pickup
Ford Ranger8,661Mid-Size Pickup
Honda CR-V7,832SUV (Included for market context)
Toyota Tundra7,543Full-Size Pickup
Nissan Rogue6,921SUV (Included for market context)

Key Takeaways:

  1. Market Leadership: The Ford F-Series solidified its position as the best-selling vehicle in Canada for the 15th consecutive year, with a significant portion of its sales being pickup trucks.
  2. Full-Size Dominance: The full-size pickup truck segment (F-Series, Ram, Sierra, Silverado) is incredibly strong, making up four of the top five best-selling vehicles overall in the country.
  3. Segment Strength: The data underscores the overwhelming consumer preference for pickup trucks and SUVs in the Canadian market.

Source: Data compiled from annual reports by DesRosiers Automotive Consultants and manufacturer sales releases.